In addition to Cuties tangerines, products like Cherub tomatoes and Bunny Luv carrots have sprouted up. not.īut lately, I’ve noticed a trend toward more branded produce. Have been promoted through the years, but most category behavior is driven by price – and in more recent years, by source - organic vs. Generally speaking, produce is not a category in which brands have played a strong role. I stopped to consider what had just happened – and it got me thinking about the role of brands and commodity categories. In the split second of surveying the item, I realized they were in fact a different brand of tangerines and so I decided I didn’t want them. You see, the product was a box of tangerines and none of contents had a Cuties sticker like the ones I had noticed on tangerines I had purchased previously. My change of heart was prompted by a ½” inch square – or actually, the absence of it. That momentary act wasn’t strange because I’m generally a decisive person - but rather because of what caused me to reverse my actions. The other day I found myself doing something quite curious – after having placed an item into my grocery cart, I turned around, took it out, and returned it to the shelf. 3.29 2010 a little sticker makes a big difference
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